Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Rene A. Mauborgne

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you k...